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Persuasive Sales Speech Checklist with Examples

Imparting skills is one of the five i's of persuasion and scintillating human relationships flourish when you learn basic persuasion skills and communication skills. besides win-win intentions, an admiring persuader should have good pronunciation with clear, crisp and upbeat voice, comprehensive organization of the content that is clear and to the point, an appropriate body language that suits the presentation, and a good usage of stage. All these qualities and attitudes constitute basic elements of persuasive presentation skills.
This simple mnemonic, TABLETS helps you to memorize basic elements of persuasive presentation, with examples:

1. Thoughts/Attitude
2. Articulation/Pronunciation and language
3. Body Language/Non-verbal Communication
4. Logos or logical
5. Energy/enthusiasm
6. Topic and Content
7. Stage Presence

Thoughts and Attitudes shows Emotional Intelligence during Persuasion; Ethos of Persuasion

By enhancing the emotional intelligence, even an average facilitator can succeed by delivering an admiring presentation.

Simply put, emotional intelligence is about 4S:

Self Awareness : persuaders are aware of their strengths (intrapersonal attitude)
Self Management : persuaders who learn to manage their attitude. (intrapersonal skills-subliminal persuasion skills)
Social Awareness : persuaders who are aware of their audience. (interpersonal attitude)

Social Management : persuaders who learn to manage their audience. (interpersonal skills)

Articulation

Pronouncing words correctly with precise stress is very important for a facilitator. If you are not sure how to pronounce any words, browse through online dictionaries as some of the top online dictionaries such as Merriam and Oxford provides recorded audio on almost all English words and its variance.

Examples of few commonly mispronounced words such as environment, government, question, suggestion and representative could be found in online dictionaries which clarifies both American and British pronunciation rules.

Body Language is a Visual Persuasion Tool

Examples of a professional body language includes good eye contact, good posture, good hand-movements, and professional gestures are vital for a facilitator. Also, ensure not to use postures and gestures such as pointing hands, scratching head, shrugging shoulders and shrinking eye-brows as these gestures may distract the attention of the audience from the main idea.

Language

Besides good grammar and organization of the content, use of language plays a vital role while delivering a presentation. Professional facilitators use variety of language tools such as figure of speech, Rhetorical devices, literary devices, and tropes. Similis and metaphors are few basic figures of speech while procatelepsis, onomatopoeia, zeugma and anadiplosis are few advanced linguistic devices examples that are commonly used while delivering a presentation.

They are also good at applying verbal communication tools such as rapport building statements and transition statements in speech.

In addition, the language should be devoid of mother tongue influence and verbal fillers.
 

Energy, Enthusiasm, Entice, Encourage is Pathos of Persuasion

Before persuasion, if you, "Strongly Agree" with the below points, you will naturally be enthusiastic and energetic.

Do I love the topic that I'm going to present?
Do I have a strong belief on the topic that I'm going to present?

To bring energy and enthusiasm, one can conduct icebreaker games and energizers to bring life to the presentation. And starting the presentation with good ignition and attention grabbing statements are some ways to retain the excitement all through the presentation.

Topic and Content is the King

Topic

Make sure you content as not only interesting and but engaging topics and subtopics. Each topic and subtopic should ideally answer the basic 5 Ws and 2 Hs questions that include Who, What, Why, When, Where and How and How long.
Content
Your content could be sub-divided into IBC mnemonic (Introduction (including self-introduction), Body and Conclusion) so that audience are clear about what you want to say.

Stage Presence; A Professional Persuasion Tool

You must ask these questions while using the stage

Am I standing in a place where everybody can see me?
Am I standing in the right direction facing both the sides of the audience?
Am I avoiding some prominent distracting movements on the stage such as tennis court movement, chained elephant movement or pendulum movement?
Am I maintaining good distance from the audience?


So, enhance your TABLETS before persuasion and impress the audience like never before. This mnemonic comes handy to remember some of the basic elements of persuasion to deliver an effective presentation professionally.

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